If you want to promote that your bubble gum is bigger and badder than the ones of the competition, why not really show it. Hubba Bubba in South Africa has billboards that appear as if the "6 Feet of Gum" message has been attached with giant gobs of gum. Doesn't this ambient marketing campaign also convey to folks who utilize public transportation or other public spaces that they should be worried that they might get stuck to these giant gobs of gum themselves? :-)
Via: Ads of the world
Showing posts with label south Africa. Show all posts
Showing posts with label south Africa. Show all posts
Monday, May 5, 2008
Sticky stuff
Friday, February 8, 2008
Guerrilla scare tactics
It seems sometimes people need to be scared to their senses. In South Africa the Bosch EAZEO CCTV Security System was marketed by showing the disadvantages of not having one. Crews took Polaroid photos outside of homes and businesses and attached stickers with information about the CCTV system on the back of those Polaroids before dropping them in their respective mailboxes. "With the Bosch CCTV system you would have seen us."
Agency: DDB, South Africa
Via: DirectDaily
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