Leica zooms in

What a great ambient marketing idea to show off the awesome 12x zoom capability of the Leica V1-Lux camera by having closeup images on billboards of the background behind the billboard.

Agency: Young & Rubicam, Switzerland






Via

VW EOS ambient shadow

In this cool ambient marketing campaign, a perfectly placed "shadow" billboard allows the sun to promote a test drive in the new VW EOS convertible. "Perfect weather for a test drive."

Agency: DDB Duesseldorf, Germany




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World Wildlife Foundation goes ambient

The World Wildlife Foundation uses an interesting ambient marketing campaign to warn of the issues of deforestation. A cutout in the shape of South America gets less and less green as more paper gets used, symbolizing the loss of forests. "Save the paper, save the planet."

Agency: Saatchi&Saatchi, Denmark


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Ironman Hawaii guerrilla marketing

Almost 2000 athletes and several thousand family members, industry folks and media members gather each year for the Ironman Triathlon World Championship in Kona, Hawaii and it is truly an amazing event. This year www.coffeesofhawaii.com showed up with their floating Espresso bar trimaran on the swim course and passed out cool Coffees of Hawaii samples and water to swimmers during the week leading up to the race. Very nice non traditional marketing and talk about a captive audience.


The floating Espresso bar is out there



The coffeesofhawaii.com trimaran in all its beauty on Dig Me beach



This was well worth the long swim



Looks like rush hour traffic on the swim course



The well earned reward after a 700 meter or so swim



The bar is quite busy at times

Timing is often everything

During a recent railway strike in Germany, Snickers took advantage of the situation with a nifty guerrilla marketing idea. They passed out snickers bars in pedestrian zones and near taxi stands with the slogans "If the railway strikes, we'll be just walking then" and "If the railway strikes, we'll be just driving then." Quick thinking and acting were crucial to pull this stunt off.

Agency: BBDO Germany

Monster Guerrilla marketing

Monster.com in Hong Kong used a "Stuck in the wrong job?" guerrilla marketing campaign in various incarnations.




via: adsoftheworld

Homer's peace offer

This may be one of the more unique guerrilla marketing stunts I've seen recently - a 180 foot painted version of Homer Simpson next to a similar sized carved in chalk bedrock pagan symbol on a hillside in Dorset, England to promote the new Simpsons movie.


via: AdFreak

ISEO ambient marketing

It would be tough to not look closer at a credit card stuck in your door. So ISEO strategically placed "credit cards" with a little sales pitch at various business complexes to raise awareness how easy it is to break in, if burglar proof locks are not used.

Agency: DDB Malaysia





via:adsoftheworld

Handle this guerrilla marketing idea

IWC is well known for their fine watches but they may not reach all their potential customers through traditional advertising means. Thanks to this interesting guerrilla marketing campaign, people can just casually try an IWC "watch" on for size and looks without any pressure.

Agency: not known

DHL delivers guerrilla marketing

A very nicely executed guerrilla marketing idea for DHL. "If it is where it belongs, it was probably delivered by DHL." Simple and effective.

Urban basketball redefined

To market the new Adidas A3 basketball shoes, trashcans in the street of Paris were hung several feet off the ground, pretty much at the height of basketball rims. This was meant to illustrate that the Adidas A3 shoes "boost your jump."
This redefines urban basketball.