Guerrilla marketing and viral marketing concepts are becoming more and more popular. Find out about unique non traditional marketing concepts from around the world here.
In this guerrilla marketing campaign, samples of Coffees of Hawaii were left on cars in front of various Starbucks locations, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.
Mc Donalds recently utilized a "cool" guerrilla marketing concept to introduce a new frozen coffee drink. With the help of the BBD agency, they strategically placed blocks of ice with blue coffee tumblers and the sign "coming soon" placed within.