Guerrilla Marketing beer

Ever wanted your own beer or your own beer label? This Australian site lets you create your own label and we could not pass up the opportunity to have a Guerrilla Communication beer.

Grolsch takes it to the street

Grolsch takes an interesting interactive urban marketing approach to promote the new look of the Grolsch bottle. "What is behind the refrigerator door? Well, let's look."
Very nice execution indeed.
Plus courtesy of viral marketing, the video is now spreading around the world.