Hip political guerrilla marketing

I am not quite sure what kind of marketing activities I would expect at election events, but most likely not one from a company like Abercrombie & Fitch. At a recent televised Barack Obama speech in Pennsylvania, 3 guys with various Abercrombie & Fitch shirts were sitting conspicuously behind Obama. I guess if you want to do some guerrilla marketing to a younger, hipper politically interested audience, you best set up that campaign around a younger, hipper candidate such as Barack Obama.


Via:5 blogs before lunch

Yes we can

The Barack Obama campaign has a nice viral video campaign on youtube called "Yes we can." Since it was added on February 2, this video has been viewed over 4 million times. It is a great example of how inspiration sparks creativity in order to push positive change. Will.i.am of the Black Eyed Peas and several other artists such as Herbie Hancock, Esthero, John Legend, Ed Kowalczyk and Tracee Ellis Ross, made this project happen.



Moveon.org has been using this video and urging people to get out and vote by using the video virally.

Now famous viral marketing campaign

This viral marketing political ad for Barack Obama created quite a stir on youtube and has now over 2 million views.