Fashion guerrilla marketing

The following guerrilla marketing campaign for Grazia magazine is actually a student work by Tom Sillars and quite impressive. During the London Fashion Weekend two models sported dresses made from a single issue of Grazia magazine and in addition to catching many eyes in the streets, they also managed to get on the catwalk itself.

What a cute baby

Well, "What fits in there?" is most likely what most passersby will wonder when they come past this seemingly abandoned stroller. Not really a baby, but a nifty guerrilla marketing idea for the Calgary Zoo to announce the arrival of a baby giraffe.

Beer raining from the Heavens

Carlton Draught from Australia produced a very entertaining "Sky Troop" video that is currently making the rounds on the internet. Many people talk about wanting beer to rain down from the heavens, but most likely not the way it is featured in this video.


Via: Adfoblog

Lights out marketing

To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns. The stickers looked realistic enough for many people to want to inspect them closer, and that allowed them to read the reminder of EarthHour.

Agency: Publicis, Switzerland




Via: Ads of the world

With me or against me

Guerrilla marketing can certainly be a great tool for your company and really help your brand get awareness. The opposite is unfortunately true as well and guerrilla marketing tactics are more and more used against certain brands, ideas and thoughts. An example of that is the following Greenpeace Youtube video with the message "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." At the date of this posting the video had a bit more than 90,000 views and 118 text comments.


Via Adverblog

Missing

It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."

Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?


Via: Adrants

Ambient IKEA train

IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.





Via Pink Tentacle

Election guerrilla marketing

With all the election signs out there, this is not a bad time to smuggle in a few of your own signs. That thought apparently came to the mind of Seattle indie rockers The Presidents of the United States of America and surely enough those guerrilla marketing signs seem to fit in well. We are glad to hear that "these are the good times people", but maybe we are so bored with election signs that we won't look at them closer and thus not find out about it.


Via: Bruno and the professor

Think guerrilla gardening

The term guerrilla gardening was first used in New York City in the early 70s, but the concept of gardening on someone else's land without permission has been around for centuries. But thanks to the internet, emails and blogs this green movement seems to be moving across the globe at a more rapid rate these days. Is there a derelict patch of land near your home or places you frequent that needs some love? Gather friends and have a late night guerrilla gardening event.

Geothermal guerrilla marketing

EnBw wanted to make people aware of their geothermal power station in Baden-Württemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan "Energy that doesn't disappear. Geothermal Heat."

It's a small world after all

To introduce micro machines to a new audience, miniature roads and parking spots were spray painted on side walks, pedestrian areas and parking lots. So it indeed appears that is a small world after all. The creators of this guerrilla marketing campaign though assured folks that the paint is only temporary.


Via: Ads of the world

English only guerrilla marketing

I notice that more and more guerrilla marketing campaigns in non English speaking countries are in the English language. Why is that? Are they just trying to appeal to the English language marketing blogs? Like in the case of the Duesseldorf Magics campaign below, I understand that many people in Germany speak English and can possibly get the context, but isn't it the case that more people in Duesseldorf or the rest of Germany speak mostly German?




Via: Direct Daily

Pink rain?

Italian news paper gazzetta dello sport is known for the slightly pink or rose color of their news paper, and in a recent guerrilla marketing stunt they "painted" the city of Milan pink.

Those crazy Black Lips

So the Black Lips are having a concert in the East Village in NY either on March 10 or March 11 at the Bowery Ballroom. Seemingly all the concert poster space in the East Village was spoken for, so apparently only some guerrilla marketing activity was possible to promote the event. Draw black lips on other posters with the date and place of the concert. My recommendation for those nifty underground guerrilla marketers though would be to at least to agree on the date. :-)






Via: copyranter

Creative billboard

Sometimes a very creative billboard will be great marketing tool. Carlsberg beer in Belgium created a very nice billboard by utilizing actual bottles, and pictures of this are traveling all over the internet as we speak. Planned or unplanned guerrilla marketing?


Via: billboardom

Hubba Bubba marketing

Hubba Bubba bubble gum wanted to promote in Germany that massive bubbles can be created with their gum. So to achieve this, they attached balloons that looked like Hubba Bubba bubbles and attached them to existing billboards and posters in this very nifty guerrilla marketing campaign.

Agency: BBDO Germany

Shrink it to see it

Apparently lots of restaurants and venues in Melbourne, Australia are hidden somewhat from the main entertainment areas. A guerrilla marketing campaign for Citysearch used strategically placed miniatures to remind people that some of the best kept secrets in town can be found on the Citysearch website.

Launch it like you mean it

As part of a new guerrilla marketing campaign, BMW created a fictitious festival called Rampenfest (ramp festival) in a fictitious town named Oberpfaffelbachen to launch the new 1-Series BMW "to the USA." What is Rampenfest? Apparently the most amazing event in the history of Bavaria. "To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters -- tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!"






Via: Jalopnik

Guerrilla light campaign

Princeton Tec has a very funky video to introduce/promote their new Fuel headlamp.

Juice Salon guerrilla marketing

To show that Juice Salon offers a variety of hairstyles they utilized an interesting guerrilla marketing campaign on an escalator. Nice.




Via: I Believe in Adv