Missing

It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."

Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?


Via: Adrants