Lights out marketing

To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns. The stickers looked realistic enough for many people to want to inspect them closer, and that allowed them to read the reminder of EarthHour.

Agency: Publicis, Switzerland




Via: Ads of the world

World Wildlife Foundation goes ambient

The World Wildlife Foundation uses an interesting ambient marketing campaign to warn of the issues of deforestation. A cutout in the shape of South America gets less and less green as more paper gets used, symbolizing the loss of forests. "Save the paper, save the planet."

Agency: Saatchi&Saatchi, Denmark


Via