IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.

Via Pink Tentacle
Showing posts with label Monorail. Show all posts
Showing posts with label Monorail. Show all posts
Wednesday, April 16, 2008
Ambient IKEA train
Labels:
ambient marketing,
guerrilla marketing,
IKEA,
Japan,
Kobe,
Monorail
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