IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.

Via Pink Tentacle
Showing posts with label Japan. Show all posts
Showing posts with label Japan. Show all posts
Wednesday, April 16, 2008
Ambient IKEA train
Labels:
ambient marketing,
guerrilla marketing,
IKEA,
Japan,
Kobe,
Monorail
Monday, February 4, 2008
Onitsuka Tiger Land
Onitsuka Tiger has had a few interesting campaign in the last year and this one is very nicely done too. It looks like it was quite expensive to make but I would expect this one to get some nice viral marketing playtime in addition to the regular channels it is destined for.
Agency: Strawberry Frog
Via: Adverblog
Labels:
Japan,
onitsuka tiger,
viral marketing
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