It's a small world after all

To introduce micro machines to a new audience, miniature roads and parking spots were spray painted on side walks, pedestrian areas and parking lots. So it indeed appears that is a small world after all. The creators of this guerrilla marketing campaign though assured folks that the paint is only temporary.


Via: Ads of the world

Pink rain?

Italian news paper gazzetta dello sport is known for the slightly pink or rose color of their news paper, and in a recent guerrilla marketing stunt they "painted" the city of Milan pink.

Gelato guerrilla marketing

Italian bicycle saddle company Fizik figured out that nothing is sweeter in the hot Nevada desert than some fine Italian gelato. During the 2007 Interbike Outdoor Demo trade show they utilized some of their pro athletes dressed up as gelato artists, and in a nifty guerrilla marketing stunt passed out fresh cold handcrafted Italian gelato to parched trade show attendees. Matched up nicely in line with their hand crafted Italian saddles.

Wow that is a big straw!

A very nice guerrilla marketing campaign for the soft drink company Chino placed over sized straws around Italian cities. They were placed in fountains and other public spots to really get both the Italians and tourists alike very thirsty.

Agency: Enfants Terribles