Sticky stuff

If you want to promote that your bubble gum is bigger and badder than the ones of the competition, why not really show it. Hubba Bubba in South Africa has billboards that appear as if the "6 Feet of Gum" message has been attached with giant gobs of gum. Doesn't this ambient marketing campaign also convey to folks who utilize public transportation or other public spaces that they should be worried that they might get stuck to these giant gobs of gum themselves? :-)




Via: Ads of the world

Hubba Bubba marketing

Hubba Bubba bubble gum wanted to promote in Germany that massive bubbles can be created with their gum. So to achieve this, they attached balloons that looked like Hubba Bubba bubbles and attached them to existing billboards and posters in this very nifty guerrilla marketing campaign.

Agency: BBDO Germany