Guerrilla images in photographs

Julius von Bismarck designed a device called the Image Fulgurator that senses when the flash of other people's cameras goes off. It then projects an image or message onto the photographs these people are taking. Could such a device be used for guerrilla marketing tactics? Absolutely, but ideally only to project the name of your fiercest competitor onto the photos. After all I am quite sure that this would create some serious hate for whoever "killed" that precious image. :-)



Check out the image fulgurator in action here


Via: boingboing

Geothermal guerrilla marketing

EnBw wanted to make people aware of their geothermal power station in Baden-Württemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan "Energy that doesn't disappear. Geothermal Heat."

Hubba Bubba marketing

Hubba Bubba bubble gum wanted to promote in Germany that massive bubbles can be created with their gum. So to achieve this, they attached balloons that looked like Hubba Bubba bubbles and attached them to existing billboards and posters in this very nifty guerrilla marketing campaign.

Agency: BBDO Germany

Swiss invasion of Germany

On a nice sunny Fall day "snow" covered cars surely attract attention in big cities in Germany. This guerrilla marketing campaign for Swiss.com promoted the low fares starting at Euro 99.- and caught quite a few eyes.

Agency: conceptbakery, Germany

Timing is often everything

During a recent railway strike in Germany, Snickers took advantage of the situation with a nifty guerrilla marketing idea. They passed out snickers bars in pedestrian zones and near taxi stands with the slogans "If the railway strikes, we'll be just walking then" and "If the railway strikes, we'll be just driving then." Quick thinking and acting were crucial to pull this stunt off.

Agency: BBDO Germany

Pasta power, not doping

German pasta maker Alb-Gold recently infiltrated the cycling World Championships in Stuttgart, Germany with an interesting ambient marketing campaign. Doping in cycling has been in the news all over the world and so this play on doping is quite appropriate. They placed and handed out samples of their famous Spaetzle in key locations with the note: Red card for doping, use pasta power instead.

Edding works on any surface

A very nice ambient marketing campaign for Edding markers is all about that it "works on any surface". The message is projected out of a moving van onto the surface of all kinds of buildings in a very popular area of Hamburg, Germany.
Glad we got our projector ordered already. :-)

Nice pasta marketing idea

MondoPasta is a German pasta company and they are utilizing boats for an interesting marketing concept. "So good you can't let it go".




Thanks disruption.splinder