Ironman Hawaii guerrilla marketing

Almost 2000 athletes and several thousand family members, industry folks and media members gather each year for the Ironman Triathlon World Championship in Kona, Hawaii and it is truly an amazing event. This year www.coffeesofhawaii.com showed up with their floating Espresso bar trimaran on the swim course and passed out cool Coffees of Hawaii samples and water to swimmers during the week leading up to the race. Very nice non traditional marketing and talk about a captive audience.


The floating Espresso bar is out there



The coffeesofhawaii.com trimaran in all its beauty on Dig Me beach



This was well worth the long swim



Looks like rush hour traffic on the swim course



The well earned reward after a 700 meter or so swim



The bar is quite busy at times

Parachuting coffee to consumers

Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods and in some busy touristy areas. This guerrilla marketing campaign came with a friendly reminder that coffee from www.coffeesofhawaii.com can get shipped to the homes of customers at the frequency and quantity they desire.

agency: Guerrilla Communication

A Starbucks attack

In this guerrilla marketing campaign, samples of Coffees of Hawaii were left on cars in front of various Starbucks locations, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.

Agency: Guerrilla Communication :-)