Guerrilla marketing and viral marketing concepts are becoming more and more popular. Find out about unique non traditional marketing concepts from around the world here.
Sometimes a very creative billboard will be great marketing tool. Carlsberg beer in Belgium created a very nice billboard by utilizing actual bottles, and pictures of this are traveling all over the internet as we speak. Planned or unplanned guerrilla marketing?
Animal rights group Gaia in Belgium suggests with this ambient marketing approach to "Torture these geese, but spare the real ones. Don't eat Foie Gras."
Axe is pretty well known for various interesting marketing ideas for their deodorants and the guerrilla marketing effort below is also quite clever. The stickers utilize existing emergency exit signs and create that "irresistible smelling male" image.