From Russia with love

Below is a great artistic ad for Gmail that was created in Russia. It appears also that they have done a great job indeed that guerrilla marketing campaign, as folks who don't speak a lick of Russian intently seem to watch this ad for 2:30 and then forward it to their friends.

Art meets Urban Marketing

An interesting art meets urban marketing approach by German agency Serviceplan for client jobscout24. The signage just below the wheelbarrow plainly says "Head full of ideas and no job? Jobscout24.de". And yes, it is a sculpture, not a real person. :-)



via Marketrix

Guerrilla marketing a viral marketing campaign

Mentos has a new viral marketing microsite which allows visitors to create art by popping Mentos mints out of the packaging. This is quite a clever viral marketing effort, but we took advantage of it and added our own guerrilla marketing to that site. But in the end of course their viral marketing works indeed.