Guerrilla Marketing defined

Valentine's Day love

2012-02-13T11:06:00.004-05:00

It is difficult not to be smitten by this very beautiful spot from Field Notes. Red Blooded is a new color they are offering and the spot below should inspire folks to do more than just buying chocolates or flowers for Valentine's Day. So get on it and be creative!

But you don't have to go all out.

Old Milwaukeee Super Bowl ad

2012-02-08T10:01:00.003-05:00

This is another Super Bowl ad that you most likely have missed. Old Milwaukee ran this spot with comedian Will Ferrell only in North Platte, Nebraska on the NBC affiliate there. Yet this spot has been very popular on Twitter and Facebook, and this somewhat odd youtube spot captured by youtube user Daddymcc is approaching 1,000,000 views. Not bad for a spot that may have cost Old Milwaukee $1,000 to $2,000 to place and pretty much nothing to make. Now though it is time for them to get a few more fans on Facebook, surely more than 4797 folks like that beer.

The 2012 Apple iPhone Super Bowl ad

2012-02-07T20:51:00.004-05:00

Not many folks may have noticed this ad for the Apple iPhone during the 2012 Super Bowl. Well technically speaking it isn't really an ad because Apple didn't pay a dime, and it didn't air during a commercial break. But look closely how many of the New York Giants players pull out their iPhone when the Vince Lombardi trophy comes by. Very, very impressive and truly a big suck it to Samsung.

ed: Video has been removed by user, but we still know which phone ruled/

Beautiful Joy Ride

2012-02-07T10:44:00.005-05:00

Well, the joy ride in this film is quite exciting but the film itself, shot on the new Nikon D800, is absolutely beautiful. Director Sandro and his crew did a fantastic job here and the D800 held its own.

Here is a link to "behind the scenes of Joy Ride": http://vimeo.com/36306101

OK Go does it again

2012-02-06T09:43:00.002-05:00

Another very clever spot from OK Go is making the rounds right now, but this one is actually clever guerrilla marketing for the Sonic from Chevrolet. At almost 2,000,000 views right now, we would expect that number to grow tenfold at least. This Too Shall Pass from about 2 years back is at over 33,000,000 as we speak. Nice work

Axe Anarchy

2012-02-02T12:14:00.005-05:00

Who would have thought that Axe could throw the world into anarchy? Now that there is AXE Anarchy for men and women that scenario seems likely. So please stay clear of flower pots, scooters and wheel chairs, and for god's sake, please wear a nose clip.

Still loving Ferris Bueller after all these years

2012-01-30T09:53:00.004-05:00

More than 25 years after the Ferris Bueller movie launched, Honda has just introduced a new spot to promote the 2012 CRV, featuring Matthew Broderick and a lot of cute references to the original movie. And oh yeah, Honda wants you to join the Leap List.

Endless possibilities

2012-01-27T15:09:00.002-05:00

This image was forwarded to us unrelated to marketing topics, but this image appears to be a great one for a gym or energy drink advertisement.

Midnight Sun in London

2012-01-23T11:46:00.004-05:00

When the word Tropicana comes up it is easy to imagine the sun, but recently in #TrafalgarSquare in London, UK, the sun actually came up in the middle of the night in a very cool guerrilla marketing stunt to promote Brighter Mornings with Tropicana. A bit of "sunshine" seems to brighten even a cold and dreary night, but a few likes on Facebook will brighten the day of the Tropicana folks apparently

Below is "the making of" that spot

Rumba Time

2012-01-13T11:21:00.003-05:00

We understand how promoted tweets work, but maybe the company whose tweets are promoted should pay a bit more attention to the tweets they are using for that effort. Rumba Time is a watch that allows you to make transactions without cash or a card and they have recently taken on a few twitter hash tags such as #triathlon. In general that is a good marketing idea and cyber transactions like this will be more and more popular, but when the same tweet shows up every other day,over and over, then it just doesn't feel real and certainly not honest. Plus self love is most likely not the greatest selling feature.

Garmin cycling sponsorship

2012-01-11T16:38:00.002-05:00

If you sponsor a team or a sport with a product that can actually be used in that arena, that allows you to get much more creative in your marketing eforts. The spot below was shot with Christophe Le Mével of team Garmin Cervelo and it is very well done. Now go out and ride even if not up some steep mountain covered in snow.

Striders everywhere

2012-01-09T13:06:00.005-05:00

This video was most likely not made as a guerrilla marketing effort to sell more Striders, but of course who would not want to buy a Strider for their kids when they see this clip? This is very entertaining indeed, and absolutely no kid gets hit by a broken bat or errant baseball here. :-)

Via: Philip Casanta

The world's slimmest TV theft

2012-01-06T10:15:00.005-05:00

Fun little guerrilla marketing effort by LG to promote the world's slimmest TV. But whatever you may think about this, don't try this at home. Crime doesn't pay. :-)

Ikea Hadron Collider

2012-01-06T09:36:00.003-05:00

If the Hadron Collider was made by Ikea, this is what the instructions would roughly look like. We are not quite sure who at Ikea makes sure that all the parts are indeed there, and what kind of vehicle you would need to pick it up.

Via @johnsw

Smoking calendar

2012-01-04T11:52:00.002-05:00

If this calendar by AOK Deutschland won't make you want to stop smoking, very few other things will. And of course as the official state main health insurance in Germany they have a vested interest for that silly annoying thing to stop.

We Cover Everything

2011-12-29T09:34:00.003-05:00

Sipes paint is everywhere in the Arab World but despite that market dominance people somehow hardly notice. To make people more aware of the Sipes brand huge paint swatches were set up all over Amman for a nice in-your-face guerrilla marketing effort. It indeed appears that Sipes covers everything.

Walking Dead

2011-12-21T16:45:00.003-05:00

When the dead folks are walking towards you it is best to start running the other way. But in Norway folks decided to come a bit closer instead to tear off some of their body parts. Well, from a poster that is. Very nice guerrilla marketing work.

Via: AdsOfTheWorld

Smoking

2011-12-19T08:36:00.003-05:00

While at a quick glance this might look like a clever guerrilla marketing effort for a cigarette brand or the tobacco industry itself, this is actually very cool street art found in Germany. And if anything, this will most likely encourage you to stop smoking.

Get wet in Copenhagen

2011-12-14T17:22:00.002-05:00

If you recently drove through Copenhagen and slammed on your brakes panicked you might drive into a pool, then you came across a guerrilla marketing effort for one of the few hotels with a pool there. Of course if you could read Danish then you would have realized ”HOTEL POOL. THE FIRST ON YOUR RIGHT”.

Blog spammers

2011-12-14T17:19:00.002-05:00

It is not very clever to spam this blog with silly guerrilla marketing comments. You are lucky we are feeling a good vibe and only have deleted this crap versus reporting you as spammers. Now move along.

Going to the wolves

2011-12-05T13:25:00.002-05:00

Wolves from the randomly appearing Dakov circus (hmmm, Dakov rearranged spells Vodka) escaped in London we were told, and they apparently caused a bit of stress. But the folks featured in the Eristoff Vodka guerrilla marketing clip all seem a bit posed / acting. And not very well.

Solving Facebook for B2B

2011-12-02T10:00:00.004-05:00

Facebook seems so simple that many brands venture into that world without too much thought. Eloqua, JESS3 and BrandGlue just published a nice presentation on how to solve Facebook for business to business. Unless of course you are not interested in having your Facebook audience grow.

Via: ShiftComm

Landrover Defender ramp stunt

2011-11-30T09:09:00.003-05:00

If you want to show folks that their SUV is really not worthy it might be not a bad idea to show the prowess of a real sports utility vehicle like the Landrover Defender. Of course good driving skills are greatly appreciated too in a situation like this.

Looks fast even parked

2011-11-29T12:11:00.004-05:00

With this cool guerrilla marketing stunt in Toronto, Canada it is quite clear that the Mercedes Benz C-350 Coupe is wicked fast with is 302 HP engine and 19/28 mpg fuel consumption. After all, it looks fast even when parked. But of course so would any other car parked in that spot.

Via: paper-plane.fr

Angry Birds live

2011-11-24T11:37:00.003-05:00

With Angry Birds being such a popular app and game it is no surprise that these cute characters will make their way into some guerrilla marketing efforts. T-Mobile brought the game into a big plaza, and we assume it was in Europe, and let pedestrians play the game "live." Very engaging indeed and fun to watch. But why do we think it was in Europe? Not too many fat folks in the audience.
:-)

Hot Pockets

2011-11-15T15:30:00.002-05:00

The folks at Nestle must be giddy when they see fun stuff like this. But this is not a marketing effort but World's Best Flyers Making Fun of Other Flyers. That though still does not answer the question as to who stole / ate that Hot Pocket?

Via HappyPlace.com

Shoes or Apparel?

2011-11-10T12:11:00.002-05:00

When we saw this ad for American Apparel we were not sure if it is a marketing effort for apparel. But some of you may wonder "What shoes? What apparel?" One thing is for sure, American Apparel likes to walk that fine line.

Síminn & Wonwei

2011-11-02T16:39:00.002-04:00

Icelandic telecommunication company Síminn and media arts Wonwei collaborated on an interactive installation at the Reykjavik Art Museum during the 2011 Iceland Airwaves Music Festival. Go have a look.

A pasta love rap

2011-10-25T12:42:00.004-04:00

Marvin da Crewstoa & EgoZ show their love for pasta with their "Ode an die Nudel" rap. The way we understand it, these two guys especially love Albgold pasta and rap about it even when no one is watching or filming.

Hello?

2011-10-20T13:17:00.003-04:00

Is it me you are looking for? We don't think this is a street marketing effort for Lionel Richie nor do we know where this took place, but it certainly looks like an amusing concept. Time now to go to iTunes and buy that song.

Iowa Hawkeye card stunt

2011-10-18T10:00:00.002-04:00

You can do some amazing art work / messaging when you have a whole stadium playing along as was the case in Iowa for the Iowa / Northwestern game. Go Hawks.

More crosswalk marketing

2011-10-17T15:09:00.003-04:00

Very nice crosswalk guerrilla marketing effort in Brazil for the Emanuel Books and Stationary store. Simplicity is often the key and of course that in many cases also is great for the budget.

K-Swiss Kona activation

2011-10-14T11:14:00.002-04:00

K-Swiss launched a bunch of new shoes in Kona during the Ironman World Championships and did quite a few marketing efforts there. They also offered athletes, family and friends to have their picture taken in front of a special K-Swiss Kona background and then gave them a number to download them from the K-Swiss Kona website.

A Specialized Container

2011-10-13T12:56:00.003-04:00

A big red container with the Specialized logo was parked in downtown Kailua-Kona leading up the the Ford Ironman World Championships as a guerrilla marketing effort for a new bike to launched. The Specialized Shiv Tri itself was revealed to media on Monday, October 3rd in a separate location, and to the public on Tuesday, October 4th at that container with a big party. What made the week even better for the brand - Aussie Craig Alexander won the race on that bike with his fastest Kona bike split to date.

Fun with the Facebook profile pictures

2011-10-12T15:25:00.002-04:00

Before we go back to business here we had a bit of fun with the Facebook profile of Guerrilla Comm owner Herbert Krabel. This is of course quite temporary, and as fast as Facebook changes all of this might be gone before too long.

Got Pants?

2011-09-29T12:45:00.005-04:00

Each year just a couple days before the Ironman World Championships in Kona, Hawaii a fun annual tradition takes place in Kona Hawaii. The annual underpants run started as a way to make fun of Europeans who strutted all day through town in their swim briefs, but that does not seem to matter any more. It is a fun event for Europeans too and a good way to show off those fit physiques. The event meanwhile has become huge and raises money for Special Olympics West Hawaii and the Visitor Aloha Society of Hawaii. So go and support this event.

That of course has enticed folks to do a bit of guerrilla marketing stuff at this still growing event. The picture below was taken a year ago in Kona and the crew from SpiderTech looked well prepared for the task at hand.

Solutionism

2011-09-27T06:26:00.005-04:00

A 46 foot "chalkboard" courtesy of Dow Chemicals recently greeted folks in Manhattan with a lengthy fairly complicated looking equation and the tag line "Solutionism. The new optimism." More curious people were directed to giantchalkboard.com should they desire to solve the equation. How curious are you?

The solution "7 billion" is all of us together.

Energizer bunny charged with battery

2011-09-23T18:52:00.004-04:00

Word has it that in Buffalo, NY the Energizer bunny was arrested, charged with battery. We are not sure if this is a guerrilla marketing effort nor do we know who came up with the sign, but we tip our hat to Erin for bringing it to our attention.

Drink a glass of Sicily

2011-09-20T12:04:00.004-04:00

It most likely doesn't take that much convincing to want to try Sicilian wine, but Sicilian winery Tasca D'Almerita suggests through beautiful images how to drink a glass of Sicily in 7 easy steps. Plus with the interactive map you can actually see where in Sicily all the images came from. Now who would not want to go there now to sample the wine and the scenery?

Secret Kona crate

2011-09-16T13:11:00.005-04:00

We came across a nice marketing stunt / teaser by Specialized bicycles at the 2011 Interbike show in Las Vegas. A stealthy black crate was left near the Triathlon Zone at the show and with some clues such as 140.6, Kona, Aero, Fuel and Fit there seems to be no doubt that the brand will be launching at new triathlon bike at the Ironman World Championships in Kona, Hawaii.

Yeti sighting

2011-09-16T12:40:00.003-04:00

Attendees at the 2011 Interbike trade show in Las Vegas were surprised, spooked and amused by a gigantic Yeti roaming the grounds. The beast though wasn't there accidentally, this was actually a little guerrilla marketing effort for Yeti Cycles out of Golden, CO.

Election poster manipulation

2011-09-13T03:20:00.002-04:00

During a recent election in Denmark skate fans manipulated various election billboards to push for more skate parks. Interesting guerrilla marketing effort for sure.

Broken and out of money

2011-09-06T16:49:00.005-04:00

Santa Rosa, California photographer John Blackwell is getting quite a bit of attention for a note he put up on facebook.

"Checking interest: $100 gets you, A photo shoot, 1 roll B&W FILM shot, processed, and scanned. 1 8x10 of your choice hand printed (in a darkroom, by me). A very limited time offer (hopefully), until I am able to work again. My shattered wrist is like an unemployed nightmare. That may be a tad dramatic, but only a tad.

You, your kids, your pets, whatever, as long as its fun. No boring headshot bullshit. Look at my website to get an idea of how I shoot."

Hey, if we were in Santa Rosa or anywhere near there we'd be seeing this man in a hurry So reach out to him and get some great photography at a steal. Well, for a limited time.

Mirror, mirror on the wall

2011-09-03T05:20:00.003-04:00

At the 2011 Eurobike cycling trade show in Germany, Schwalbe tires found a way to make good use of the bathrooms. Other companies have utilized the urinals before but that letting someone urinate on your brand is often not a good idea. One could argue here that not everyone washes their hands, but the tire art on the mirror is hard to overlook.

First Love

2011-08-31T16:50:00.001-04:00

To promote "First Love," a branded content website which presents Israeli teenagers' love stories, the crew at McCann Erickson turned the URL address bar into new media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.

Sponsorship applied differently

2011-08-26T14:49:00.003-04:00

Giant Bicycles sponsors professional cyclists and elite amateurs to various degrees just like most bike brands do, but now Giant is reaching out to everyday riders with their Real Riders Sponsorship program. If you personally don't qualify for some reason, you will most likely know a few folks who do.

Watch out for those eyes

2011-08-22T13:29:00.004-04:00

The Alliance Theatre in Atlanta and Trees Atlanta worked together on a guerrilla marketing campaign to promote Alliance’s new production "Into the Woods." Large trees were fitted with giant eyes, and a small QR code in the pupil of the eyes leads to the "Into the Woods" page and trailer, when folks point their smartphone scanners at it. "Into the Woods" is a musical twist on some fairytale classics.

Smart shoe horn

2011-08-17T11:16:00.003-04:00

With a Smart car you can most certainly get into small spaces, but to make this a bit more obvious Smart Canada used shoe horns attached to the car. This guerrilla marketing effort is a bit older now but certainly still makes a lot of sense today.

Beware of the fan

2011-08-10T21:52:00.002-04:00

Arno Power Silence fans seemingly have incredible strength and thus the company warns folks to beware of the wind. Very nice and relatively simple guerrilla marketing effort out of Brazil. But what happens to folks who walk in between the fan and car?

Ice cold indeed

2011-08-05T17:43:00.003-04:00

It seems the marketing crew of McDonald's in Canada is a few steps ahead of the USA marketing counterparts. Well, at least it appears they are really pushing a bunch of non conventional ideas. In one guerrilla marketing stunt in Alberta they gave away 4,000 Canadian dollar coins to celebrate Dollar Drink Days, but eager "gold diggers" had to get your fingers cold to get those coins. Very nice stunt!

Mac 'n' Cheese

2011-08-02T18:39:00.004-04:00

When we first stumbled upon Mac'n'Cheese we thought this was going to be a clever marketing clip for a macaroni and cheese dish, but it turns out this is really just a nicely done student film project from the Utrecht School of Arts. But as you can gather, we like it anyway.

Run Forrest run

Messing with time

2011-07-29T10:41:00.004-04:00

Diamantini & Domeniconi is well known for a very unique selection of clocks and we actually have one of their Cuckoo Clocks in our home. Their OnTime version makes sure that you are on time with a slight kink in the minute hand and you no longer have to move the clock forward.

Via: Core77

Don't hold back, tell us how you really feel.

2011-07-21T17:41:00.003-04:00

The Alamo Drafthouse is a movie theater chain with 11 locations in Texas and one in Virginia. At one of the Austin, TX locations a customer apparently got very miffed after getting kicked out for cell phone activity during a movie, and her angry and uncensored message is now a fun little ad for Alamo Drafthouse and has gotten over 2.5 million hits on youtube. Don't hold back, tell us how you really feel.

Coop - for daily freshness

2011-07-18T14:13:00.003-04:00

Fresh is great - especially when it comes to fish products and what could be better than same day catches. Coop, a super market chain in Switzerland shows you how fresh their stuff is in a very cute ad.

Sun Smart

2011-07-15T08:53:00.003-04:00

Too much of a good thing is still too much and that is especially true of the sun. Sun Smart in Australia is reminding people with a creative billboard campaign that cutting out the sun exposure is easier than cutting out a skin cancer. Reach inside the "cancer cutout" and help yourself to some free SPF 30 sunscreen. Very clever.

Via: Creative Criminals

Very prickly stuff

2011-07-13T12:42:00.004-04:00

Forest fires are quite a problem in many regions and impact not only humans, as much as many of us are only concerned about that. This very nicely done Saatchi $ Saatchi Capetown ad addresses the prickly issue in a striking manner - so to speak.

Via: Copyranter

A Time Warner Cable customer service saga

2011-07-11T12:49:00.009-04:00

We all understand that things sometime break or don't work, but a fix for a problem needs to be found in a reasonable time. So here is a rough timeline of a very unfortunate customer service interaction with Time Warner Cable.

On Friday July 8th at around 8:30am the cable TV decided to stop working just as the Tour de France coverage on Versus had started to begin. At first we thought it was the HD Versus channel only, but it quickly turned out that there was a mayor problem and pretty much all channels weren't working.

Since we only had the TV running in the background it wasn't a huge priority, after all work needed to get done. But when it still did not work at 9:38 am we called Time Warner at 1-866-874-2389 and a friendly automated voice recommended a quick box reboot. We followed the instructions, but nothing changed and it still did not work.

We called back at 9:45am and this time we got blocked by an automated voice telling us that "Time Warner Cable is aware of the problem and we are working on it" and that was the end of that phone call.

Made a annoyed comment on Twitter at 9:51am and 4 minutes later I got this response from Time Warner Twitter "help desk."

Wow, pleasantly surprised to see a presence of TWC on Twitter. Now there is a glimmer of hope, but the TDF race coverage is over in less than 2 hours. Now a bit back and forth and it appears we are moving along:

But after that utter silence. Nothing via Twitter and no other update so at 2pm I tweeted @TWCableHelp "Cable still not working almost 6 hours later" and the response was "I am emailing local support for an update. ^PS."

After that more silence so I called the 1-866 number again around 5:30pm and was then told "Yes there is a problem but it should be fixed in about 2 hours at the latest."

Move forward to Sunday, July 10th in the evening and the Time Warner Cable setup is still not working. Another Tweet about it brings up another person from @TWCableHelpbut pretty much with the same apologetic tweet. Back and forth and DM account info again and it feels we are back at Square 1.

Meanwhile we find out our neighbor has issues with Time Warner Cable because she posted about it on Facebook, but I guess their is no help desk on Facebook for disgruntled TWC customers s our neighbor only gets moral support from friends. But we now know it isn't just us.

Phone call again on Monday morning July 11th at 10am and after explaining the whole situation again (shouldn't all that previous interaction be tracked in some way?) we are now told to bring in the cable box to one of the stores because "the box is faulty and does not communicate." When I mention my neighbor next door also has a problem and I have a hard time believing that both boxes happen to break at the same time, I get a response along those lines. " There is a problem too in the region that I see but we can't tell you how long it will take, but it is best that you meanwhile exchange the box."

That doesn't sound like a solution or help but a guessing game and I can do some great guessing without calling other folks. Also, why is TWC not coming by here to replace the "faulty" box? Why do I have to travel to see them? It isn't our fault.

"Well the fist time someone can see you is on Thursday."

Wow.

So the moral of the story here is don't get fired up about "working" a Twitter for your brand when you really aren't solving / fixing anything. Use that energy elsewhere where it is needed more.

Or in the case of Time Warner Cable just send that Twitter dude over to our house with a new cable box today, this we he / they are at least somewhat useful.

Race that Mark Cavendish

2011-07-08T11:41:00.006-04:00

With the 2011 Tour de France in full swing, Oakley allows you to race Mark Cavendish, currently the fastest man on two wheels. Cavendish recently recorded his 16th stage win at the event and we expect him to win a few more this year, but thanks to Oakley you get to get to swing your legs over a Specialized, wear some Oakleys and compete against the HTC-Highroad Pro with a nice connection to facebook and twitter. Very nicely done.

Here Cavendish shows that he picked Herbert Krabel for the challenge.

Customized race gear to look smooth

Even the bike comes with a name tag (and an Oakley logo)

Driving art

2011-07-06T09:47:00.004-04:00

It isn't car week on the Guerrilla Communication blog but we just happen to like / stumble upon a few nice car ads this week. VW Canada shows us that headlights and taillights of the 2012 Jetta can be quite useful in displaying the Volkswagen logo. Driving can be beautiful indeed.

Don't try to do that at home or anywhere else, especially not in our neighborhood.

Cadillac Shield

2011-07-04T11:47:00.003-04:00

Cadillac Shield isn't a new high-end car model, but a comprehensive package of owner benefits offered by Cadillac. We though mostly like this very nice ad they have been running on Versus during the Tour de France coverage. Go let it rip kid.

A very determined kid

Listen to the snail

2011-07-01T21:59:00.002-04:00

Animals and kids are considered fail safe for advertising but is that also true for a snail? Sequoia eco super markets seemingly think so and a very cute snail tells you all you need to know.

Aaah, so cute.

Nutella, Nutella and more Nutella

2011-06-29T14:58:00.004-04:00

The old saying "too much of a good thing is still too much" certainly applies here. One man faces a 750 gram jar of Nutella with over 4,000 Calories, 400 grams of sugar and 200 grams of fat and eats it all without liquid support from any beverage. So is Furious Pete doing guerrilla marketing for Nutella, Overeaters Anonymous or another self help group?

Wow

Dark Side of VW

2011-06-29T14:01:00.004-04:00

Apparently Volkswagen opposes key European needed to protect the planet from climate change. You can join the Rebellion with Greenpeace to show VW the right way, well, away from the Dark Side that is. Nice follow-up to the VW Force ad introduced just before the Superbowl.

That is a very scary space craft

Ants - not in your pants

2011-06-27T08:15:00.003-04:00

While walking through the South baggage claim area in the Atlanta airport we noticed tons of ants crawling along the ceiling and while this clearly could have been an art installation of sorts, the marketing mind immediately saw a guerrilla marketing effort for a pest control service or product such as Orkin or Terminix. But we were in a hurry and did not investigate the huge ants further.

Vacation time

2011-06-21T11:31:00.003-04:00

This isn't a blog update about some vacation guerrilla marketing effort, we are just letting you know that we are not blogging this week because we are on vacation. But vacation isn't endless and we will return on June 27th with refreshed thoughts.

Zero

2011-06-17T10:47:00.005-04:00

Zero is a very beautiful stop motion animation film by Christopher Kezelos who recently relocated Sydney, Australia to Los Angeles. While not intended as such, this film is a nice self promotional piece and a business card of sorts for this director. We are convinced though that someone smart will snag this talent.

Such an adorable Zero

The Prize

2011-06-13T16:06:00.004-04:00

To launch the new Honda Civic in Canada a huge cereal box was placed in a big square and featured the car as a desirable prize.

My, that is a big cereal box!

Tight fit

2011-06-10T17:45:00.003-04:00

Just in time for the weekend, some fine driving in a BMW 1 Series M Coupe for BMW of Canada. Now that is some tight fight eh? But please don't try this at home. :-)

Can't text while doing this, nor should you any time

Via: AdFreak

Apple Ambush

2011-06-08T14:14:00.002-04:00

With a new huge Apple store about to be opened in the Mönckebergstraße in Hamburg, Germany some folks thought it might be humorous to "stick it to the man" with a bit of a guerrilla marketing ambush effort. The Microsoft wave is not quite correct, but that is apparently planned, and either way, we know what it stands for.

Not sure how long this stayed up there

No tankers

2011-06-06T15:09:00.003-04:00

Notankers is a Canadian non-profit that wants to ban oil tankers from Canada's Pacific North Coast. They printed interesting posters using an environmentally friendly, water-soluble ink and in a little guerrilla marketing action placed them around Vancouver,BC to raise awareness for their cause. Then it was time to wait for the rain, and that is no problem in Vancouver.

A very sad image

Inside a washing machine

2011-06-03T15:57:00.004-04:00

To show people how the Ariston washing machines really work, the Ariston folks built a huge one and showed videos taken inside a real one. Well, you go check it out and you'll see what we mean with this guerrilla marketing effort.

Get inside, it is very interesting.

Danny MacAskill in Capetown

2011-05-31T11:34:00.003-04:00

It is quite clear that Danny MacAskill is one of the smoothest men on two wheels, the only question really is where will he be next and which smart marketer wants to associated with him. Turns out Danny is showing us a different side of Capetown, South Africa and it appears that Leica V-Lux 30 cameras make it look even sweeter. This video is sure to be shared again through various social media sites like wildfire.

Now isn't that a beautiful image?

Swim Alain Swim

2011-05-28T08:28:00.002-04:00

With summer pretty much here in the Northern Hemisphere it is time for many to go back to the pool. Here is a little inspirational video by Arena France with stud swimmer Alain Bernard to show you how a pool really should be used. None of that hanging out and drinking frosty beverages stuff.

No doubt who his sponsor is

Look Better Naked

2011-05-25T17:07:00.006-04:00

When Gold's Gym Houston put up these Look Better Naked billboards around Houston maybe they were clever enough to predict that folks might pose with them and share those pics on their blogs and various forums, but it might just be fun accidental guerrilla marketing. It of course helped that the Memorial Hermann Ironman Texas recently took place there and clearly these athletes had lots of fun with the billboards before and or after the race we hope.

Via slowtwitch.com

The Experiment

2011-05-20T07:01:00.003-04:00

Converse set up The Canvas Experiment with 480 Chuck Taylor All Star sneakers, a big canvas, wire and more. Bjorn's guitar really moves the All Stars, but so do the drums of Mitch.

Focused

A Love Story ... in milk

2011-05-18T11:29:00.003-04:00

Love is a beautiful thing and we certainly feel love when we watch "A Love story...In Milk." This short film though is really about recycling and was done by Catsnake for the Friends of the Earth in the UK. So think about these milk jars next time you consider putting something in the trash.

Aaaah, so cute.

Xerox Ducati fun

2011-05-16T11:02:00.002-04:00

Ducati is very wise to spend time testing bike aerodynamics versus translating manuals into Portuguese, something Xerox seemingly manages for Ducati technical communications globally.

Should this dude really be in the wind tunnel?

Social Memories - the book

2011-05-11T18:07:00.003-04:00

This new social media effort by the Deutsche Post / DHL in Germany is certainly nothing new and unique, but since many customers seem to arrive late to similar "dances" the effort is maybe not for nothing. After all we see folks post videos on their pages as something crazy unique even though that stuff has been floating around for months. So now get your Social Memories from facebook made into a book and share with friends.

In case you don't spend enough time on facebook

Many steps

2011-05-09T10:38:00.003-04:00

Takayuki Akachi created a beautiful short film for Onitsuka Tiger focused on matching music to steps. Very little Asics footage in here, but "less is more" certainly counts here too.

Step it up

Red Bull gives you wings

2011-05-06T16:31:00.003-04:00

Ashley Fiolek is truly an inspiration and this 21-year old is the youngest ever two-time WMA champion and a two-time X Games gold medalist in Super X. Maybe Red Bull can give you wings too and a great attitude like Ashley.

Smooth and fast

Happy, happy anniversary Lisa

2011-05-04T19:51:00.004-04:00

This is certainly an interesting way to celebrate an anniversary but we hope Lisa got more than this folder structure effort. We may not even have shown this here as it really isn't about advertising or guerrilla marketing, but since someone here just celebrated a 3 year anniversary we had a bit of a soft spot for it.

Via: Invisible Red

Rain, rain show us more

2011-05-02T13:42:00.004-04:00

"Sea Life never lets you go" appears magically on a sidewalk in the Netherlands when it rains. This nice guerrilla marketing effort for Sea Life in Scheveningen is simple and clean, no pun intended.

Just like magic, well, not really

Got wood

2011-04-29T15:40:00.003-04:00

Huge chunks of wood have been placed in various locations in Southern Germany and most folks seemingly don't really know what they are about. Apparently they don't really care either that is says "this is not meant as a resting place." Hmmm, got wood, but no answers about this guerrilla marketing effort.

The relentless force

2011-04-26T07:19:00.002-04:00

Lamborghini Aventador LP 700-4 is clearly a relentless force and we really don't need much convincing along those lines, but we still can enjoy this 3 minute well made marketing clip. Now if we only had the money to test it out.

Make this Challenge

2011-04-22T04:55:00.002-04:00

The Challenge Copenhagen event is using a 30 second spot to illustrate how to "make this the Challenge of your life in only 30 seconds...." and entice folks to challenge themselves, ideally by signing up for the race. Well, if every 3.8k swim, 180k bike and 42k run would go by this fast, surely more folks would want to enter.

2 out of 3 done, 1 to go.

Gravity, meet your ...

2011-04-20T14:34:00.003-04:00

Gravity is certainly a tough opponent but it appears that Asics has managed to find the archenemy of gravity. Well, we should maybe say the seemingly the gel-blur33 has managed to defy it.

So who is your archenemy?

Shaky, shaky, shaky, shaky

2011-04-18T14:34:00.006-04:00

The Allstate commercial below isn't really about guerrilla marketing, but when a spot goes over 500,000 views on youtube we think it deserves some love here. But we certainly don't promise that. The Allstate spot here is part of the popular Mayhem series and is very catchy. We keep saying "shaky, shaky, shaky, shaky."

Shaky, shaky, shaky, shaky

Orange power

2011-04-15T09:35:00.003-04:00

Guerrilla marketing campaigns have to relate to the products or services a brand is trying to promote, and that is really true for all marketing efforts. The French Tropicana Orange electronic billboard leaves no doubt that this Natural Energy campaign hits close to home.

Great idea and beautiful execution.

Even dinosaurs like pasta

2011-04-13T10:56:00.004-04:00

A stunning development came out of Southern Germany where researchers found that some dinosaurs seemed to enjoy pasta as a source of nutrition. Especially the Alb-Gold variety it appears. With an exhibit of various prehistoric animals in the greater Reutlingen area, the perfect Spaetzle placement makes us hungry too.

Algarabia animation

2011-04-11T15:17:00.005-04:00

Nice spot for Unicef by Algarabía Animación a Spanish animation shop. They seem to have flown a bit under the radar, but their work really should get more love and sharing.

Simple and beautiful

Hot Wheels fun

2011-04-08T00:10:00.004-04:00

All of a sudden all kinds of Hot Wheels guerrilla marketing efforts are showing up and it certainly looks like someone is having quite a bit of creative freedom and also a decent budget to get it done. Plus a love for overpasses. Brings back great memories.

This was certainly not a simple guerrilla marketing stunt

Forget being anonymous

2011-04-04T16:51:00.004-04:00

We all have already freely given up quite a bit of personal information on sites like facebook, and while we think we only give up what we want, other people know more about you than you might think. It isn't quite so easy to be anonymous these days, unless you are hiding in a closet 24/7.

It would appear that you are pretty anonymous in the crowd from this camera position at Barack Obama's Inaugural Address

Well, not really with this Gigapan camera pointing at you, and yes, you can zoom in even closer to see more details.

Look out for the frogs

2011-04-01T18:41:00.003-04:00

In southern Germany performance artists were dressed up like frogs and hopped along to stencil green frogs onto the road. This is the time of year when real frogs and toads are crossing the roads and the painted frogs should catch the attention of the drivers. As it turned out the larger green frogs caught the interest of the police who until not too long ago also were dressed in green.

Pic © Rieger

BMX bandits invade

2011-03-31T08:46:00.004-04:00

In the old West bandits may have been invading a small town and frightened the local residents, but when a large pack of BMX riders invaded downtown Copenhagen to promote the UCI BMX World Championships later this summer, the residents there mostly had smiles on their faces and reached for their cameras. Nice little guerrilla marketing effort.

A very scary sight :-)

VW Think Blue

2011-03-30T15:42:00.002-04:00

Very beautiful animation for VW in Belgium and their Think Blue campaign. So many happy thoughts.

It seems the gas pumps are feeling blue

Joy of Destruction

2011-03-28T17:10:00.004-04:00

The Joy of Destruction film below is really not about guerrilla marketing or any other marketing items, but we thought someone who can do an interesting one like this surely could do a great marketing one for you should desire an animated one for your brand. So check out Xaver Xylophon the man behind the film.

More MINI fun

2011-03-24T10:53:00.002-04:00

MINI recently announced the MINI Cooper SD, a fast and super efficient new Diesel model. We also learned that there are other ways to enjoy the swift turns and rapid accelerations of the Cooper SD, as shown in the fun spot below. Now let us take this setup to the 318 turns in 11 miles on the Tail of the Dragon for some real crazy fun.

Thank you Paul for the tip

Another brick workout

2011-03-22T11:25:00.003-04:00

We always like it when a campaign connects to the products or services sold, and that is certainly the case with the guerrilla marketing coupon offer from the IronKore gym in Toronto, Canada. Not sure who came up with this nifty idea, and hopefully the structure of the IronKore building isn't compromised with all those bricks missing. It would appear though that all the bricks will be coming back.

Via: Sam Ewen

Is bigger better?

2011-03-17T11:23:00.004-04:00

Adidas just introduced a big superstar lineup in their most recent "biggest ever"All In campaign, but despite all the star power is this really a powerful brand message? Plus the Game Face look may not really get folks excited to buy Adidas products.

Just about a year ago K-Swiss did an ad with a much smaller budget and it seems much more inspiring and creative plus it really looks like the athletes in the spot actually want to be there.

Roach Alert Dallas

2011-03-16T15:53:00.003-04:00

When you just see a glimpse of roaches the terminator crew comes immediately to your mind and folks who recently went to the Mockingbird Station in Dallas also quickly got an idea which terminator to call. The 5000 or so live roaches inside clear plastic letters that spell e.coli were a fun guerrilla marketing stunt for Terminix.

Nice and gentle

Thanks John