July 30, 2014

Inglorious fruits and vegetables

We often say it is not so much about the product, but how you package and sell it - and that has certainly been true for the French supermarket chain Intermarch√© with their inglorious fruit and vegetable campaign.  Usually these ugly cousins get discarded, but packaged and presented nicely they did sell well.  Plus it taught people about wasting food.

What is not to love about a grotesque apple?

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