April 04, 2014

Owning equals caring

That is the message delivered by this beautiful spot of the British supermarket chain Waitrose.   The "when you own something, you care a little more" strap line should remind shoppers that employes of Waitrose have ownership and thus care more - for the customer of course.  The plot is simple, a boy plants a carrot and cares for it until it is grown, not as massive as in The Carrot Seed, but very cute just the same.


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