May 30, 2013

Acupuncture business cards

We love very clever business cards and these ones for Acupuncturist Steve Li certainly made us smile. He recycled old business cards and laser perforated his details in them. Folks who get these cards are likely to share them with friends, but likely will hold on to them. So there is a card that continuously does guerrilla marketing for the business owner. Smart idea and bonus for the added recycling touch.

May 13, 2013

A very sticky situation

The idea of the Orphea4D Protection marketing billboard is not a unique new one, but it is likely new and fascinating to many.  Sticky residue on the billboard in the shape of a spray mist attracts mosquitoes and other bugs and shows onlookers that this insect spray really works.  Slowly and patiently.

Now that is quite effective.

May 07, 2013

Vancouver Aquarium Anglerfish promotion

You don't have to be an angler to appreciate the clever Vancouver Aquarium promotion for the anglerfish.   "Lights with appetites" were popular with most folks passing by, and stimulated conversation.

Angling for visitors to the Vancouver Aquarium

May 06, 2013

Somewhat invisible Child Abuse help

Spain's Anar (Aid to Children and Adolescents at Risk) Foundation currently uses an ad that shows different messages for adults and children - but at the same time. A lenticular top layer makes this possible and folks under 4'5" (usually kids) will see stuff taller folks won't see.  The idea is that often the abuser might be with the child and would not stop if they saw the complete message.  So indeed, "sometimes, child abuse is only visible to the child suffering it. "

Only kids will typically see this.