February 26, 2013

Mirror finish

We are not sure about the cleaner brand promoted here with this guerrilla marketing effort, but of course we are not the audience. The folks in the bathroom below will gather rather fast that if they want a nice mirror finish on their appliances, this cleaning product is the way to go.


February 21, 2013

From Milan To Tokyo in a flash

When Fastweb in Milan, Italy wanted to show their potential customers how fast their internet and phone service is, they decided to show them the world, or Tokyo, Japan to be more precise. Can you imagine boarding the subway somewhere in Milan and the next stop turns out to be Shibuya station in Tokyo? Now that is super fast indeed - and a nice guerrilla marketing effort.



Via Marketing Alternatif

February 18, 2013

On the outside looking in

The AdAge Power 150 ranking lists the top marketing blogs in the world and ours is dancing around the outside edge of that 150 list. Clearly we would love to be in the Top 10, but in a listing of over 1000 blogs it could also be well worse.

Milka kisses

In Europe Milka challenges their customers to be loving and show it in public. For the Karaokiss promotion on Valentine's Day in Spain couples wore a bracelet that detected the exact moment in which their lips touched each other. Thevreard for those who played along - tender and sweet Milka chocolate.

February 08, 2013

Suffering from HIPSTER?

Are you currently wearing jeans you stole from your sister's wardrobe? You may be suffering from Hipster, but luckily there is a cure. Unpretentiousil - and it apparently stops douchebaggery at its root. Comes in three flavors - Pabst Blue Ribbon, Natty White and Soy.

Via : AdVerve

February 05, 2013

Don't fear the plumber

Customers are often afraid to encounter the plumber's crack and to make this sight a bit more attractive, German ad group Scholz & Friends apparently suggested the following t-shirt. It isn't hawking a real product or brand, but it is an amusing idea just the same. Of course that concept would work better with more stay at home dads.

February 01, 2013

Hema Mega Push-Up Bra

Dutch brand Hema is not alone in terms of offering a bra that adds two cup sizes, but they needed a stunt to stick out from the crowd. And the idea they came up with for that Mega Push-Up Bra is quite simple and unique "If a man can look like that, imagine the possibilities for a woman."


The campaign

Via: DirectDaily