July 19, 2013

Levitation stunt

Pepsi Max did a levitation guerrilla marketing stunt with British performer Dynamo in London, and while the spot is nicely done, how would anyone know that this is work for Pepsi?  All these folks snapping pictures on their smartphones just taking pics of a dude hanging on a bus, but really no connection that is obvious. Yes, there is a banner on the bus, but still.  Plus it is fake.

1 comment: