July 27, 2012

Could be in your driveway

Pfaff Auto in Toronto came up a very nice guerrilla marketing effort in selected wealthy neighborhoods. They parked a nice Porsche in someone's driveway, snapped a pic of it there and then created a custom postcard for the homeowners so they could see what it would look like. An instant direct, and we mean DIRECT mail piece.

July 26, 2012

Just a dick away

Kerning isn't just around to make a layout prettier, but also to make it actually readable. Walmart though seems to have used kerning, or better said the lack thereof, for some brand guerrilla marketing. The picture below has been going around on Facebook and surely the good folks at Walmart must know that being just "a dick away" would prove to be social media popular. Very clever. :-)

July 23, 2012

Sentimental Axe

Not everything apparently needs to be shocking with Axe and this very sentimental spot with Kiefer Sutherland is a fine example of that.  That though brings up the question - who is your Susan Glenn?

July 18, 2012

Allstate Mayhem

It is quite interesting that Allstate has this long running Mayhem campaign featuring actor Dean Winters and using that "you're in good hands with Allstate" tagline.

Sadly though Allstate Mayhem visited us on Sunday when one of their insured failed to see our parked 2012 Ford Flex and hit it, pushing it about a full car length down the road and up the sidewalk. 

It turned out that as previously stated that the driver had Allstate insurance and we were relieved.  Allstate indeed quickly jumped on the case on Monday, sent us a claim number, set up the repair and offered a rental vehicle for the period.  But today we were notified by agent Adam Rosales from a California office that the agent who handled it initially was wrong, and while the driver was indeed Allstate insured, he was driving someone else's car and thus the owner of the car is responsible not the driver's insurance.  So we were told to return the rental car or have my insurance pay for it, and that we should only proceed with the ($3000) repair if we were willing to cover it.  "Sorry Mr Krabel."

We argued that they should have to deal with their own mistake, and that "We're sorry Mr Krabel" won't cut it, but that fell on deaf ears. So I guess We are not in good hands with Allstate."

Update / July 19:  It appears that the owner also has Allstate so now we are back at "yes we will cover it."  Thanks, and thanks for the headache.

Skoda Tortour

Not many brands will show ads which feature their products being tortured.   Not so with Skoda, they are proud of their cars withstanding the Tour de France torture.  Ouch and ouch, but very exciting.

July 13, 2012

Pizza, pizza

To attract employees of other agencies to join their team, Scholz and Friends in Germany sent special QR code pizzas to them.  Clever guerrilla marketing idea in principle but man that pizza looks very unappetizing.

July 03, 2012

Smart traffic drive

Canadian network CBC used a very clever game to drive big traffic to their website. They asked folks to vote on Olympians who might be the ideal flag bearer for Canada, and in 4 rounds of voting the field of 16 men and women was narrowed down to the final pairing of triathlete Simon Whitfield and mountain biker Catharine Pendrel.  This poll had no bearing on the official selection but people passionately voted for their favorite athletes and spread the word via Twitter, Facebook and forums.