MINI store

Oh no, it appears we are only posting about cars moving forward, but we can assure you that isn't the case.  But this French MINI Cooper ambient marketing effort was too clever to overlook.  A MINI store soon near all of us?

MINIS In Sync

Sometimes a guerrilla marketing effort is not planned or specifically worked out, it just happens, well, sort of. The picture below is from the the MINI Motorsport Pinterest page and who would not want to get their hands on a MINI Countryman after seeing this picture or similar ones?

Audi 24 Truth

Audi Truth in 24 II is a film about Audi's effort in Le Mans, and the trailer below is meant to promote the film.  But most folks will get the hots for a street legal Audi.   Well, we did. 

Buckle up

We know that seat belts are very important but sadly many folks still drive without one on.  The traffic police in Mumbai, India came up with a great billboard to remind drivers and pedestrians that seat belts indeed do save lives.  So buckle up.

Brazilian shower

Sprite set up a huge shower facility on a beach in Brazil, and for this guerrilla marketing effort they made it look like a huge Sprite dispenser.  Clearly no one seemed to be worried about getting sticky and so the good times rolled.   But life in Brazil is great anyhow. 

Big, and we mean Big QR Code

If you want to go big, go really big, or maybe no one will notice.  In Denmark a huge QR code was set up on May 26th that measured 5377 square feet according to Carsten Herholdt, the man behind this guerrilla marketing effort for the Danish school Børkop Højskole.  2 skydivers had an awesome view of the effort held up by 441 folks on the ground, and we are glad it was documented well, otherwise only the pilot and those 2 parachutists would have actually seen it.