May 31, 2012

Invisible

This guerrilla marketing effort for Lynx Anarchy took place in Australia and allowed folks with special glasses to see "invisible ads."  As some youtube commenters have wondered though, where is this place down under where only young attractive folks move about?   Maybe all these silly "actuality - not reality shows" on TruTV have made us all suspicious of anything that appears to be staged.

May 24, 2012

Original Click

Volkswagen is very proud to us original parts and they found a clever and entertaining way on youtube to play on that theme.  As we all know youtube is filled with copy cats and imitators and VW in Brasil helped viewers find the original with "The Original Click", and helped themselves with quite a few clicks too.

May 22, 2012

QR code follow through

Guinness has an interesting new QR code effort that is featured on a pint glass. This QR code though is only visible when very dark beer is poured into the glass, and it is meant to be a guerrilla marketing social media super stunt. Apparently it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guinness content, but now here comes the problem. When you actually scan in the code it is meant to take you to livepint.com, but someone seems to have forgotten to handle this part of the deal, as now you go straight to godaddy.com which reminds you that this domain has been parked. Nice, well, just go drink your Guinness.


Not this way or that way.


UPDATE:  We just got word that the campaign is older and just got buzz now, so no buzz when it was live?  But if that is true, why not have people land on "sorry this promotion has expired."  Either way, it is FAIL.

May 18, 2012

My Time Is Now

New spot for Nike football / soccer features an incredible array of soccer stars and looks like quite a production effort.  Surprisingly though this video is unlisted,  so you have to stumble upon a link or a cool blog like ours to see it.  But now to the important question, how many players can you identify?

May 16, 2012

1945 bicycle manufacturing

Titled simply "How a Bicycle is Made," this film from 1945 shows the manufacturing process of Raleigh bicycles in the UK.  It is amazing to see how big Raleigh was then and it is a nice example of guerrilla marketing then. :-)

May 15, 2012

Hellmann's

Do you ever look closer at your receipt when you return from the grocery store?   Folks in Brazil who studied their receipt recently noticed some interesting additional info.  A recipe that matched most of their items purchased and connected to the Hellmann's mayonnaise they also just bought.  But Hellmann's already had those customers.  Now how is this effort supposed to attract new ones?

May 09, 2012

First In Bigotry

After last night's election in North Carolina and the embarrassing approval of Amendment 1, it is time for folks here to share their pride and attitude on their tags. So we propose a change from "First In Flight" to "First in Bigotry."

May 04, 2012

Shadow QR code work

Emart in Korea did some very clever work with a QR code that is only visible around lunch time through sunlight and shadows. Emart called this effort Sunny Sale with the hope to boost sale numbers around noon, and they did that and more. Let us just hope there won't be too many rainy days.