January 30, 2012

Still loving Ferris Bueller after all these years

More than 25 years after the Ferris Bueller movie launched, Honda has just introduced a new spot to promote the 2012 CRV, featuring Matthew Broderick and a lot of cute references to the original movie. And oh yeah, Honda wants you to join the Leap List.

January 27, 2012

Endless possibilities

This image was forwarded to us unrelated to marketing topics, but this image appears to be a great one for a gym or energy drink advertisement.

January 23, 2012

Midnight Sun in London

When the word Tropicana comes up it is easy to imagine the sun, but recently in #TrafalgarSquare in London, UK, the sun actually came up in the middle of the night in a very cool guerrilla marketing stunt to promote Brighter Mornings with Tropicana. A bit of "sunshine" seems to brighten even a cold and dreary night, but a few likes on Facebook will brighten the day of the Tropicana folks apparently



Below is "the making of" that spot

January 13, 2012

Rumba Time

We understand how promoted tweets work, but maybe the company whose tweets are promoted should pay a bit more attention to the tweets they are using for that effort. Rumba Time is a watch that allows you to make transactions without cash or a card and they have recently taken on a few twitter hash tags such as #triathlon. In general that is a good marketing idea and cyber transactions like this will be more and more popular, but when the same tweet shows up every other day,over and over, then it just doesn't feel real and certainly not honest. Plus self love is most likely not the greatest selling feature.

January 11, 2012

Garmin cycling sponsorship

If you sponsor a team or a sport with a product that can actually be used in that arena, that allows you to get much more creative in your marketing eforts. The spot below was shot with Christophe Le Mével of team Garmin Cervelo and it is very well done. Now go out and ride even if not up some steep mountain covered in snow.

January 09, 2012

Striders everywhere

This video was most likely not made as a guerrilla marketing effort to sell more Striders, but of course who would not want to buy a Strider for their kids when they see this clip? This is very entertaining indeed, and absolutely no kid gets hit by a broken bat or errant baseball here. :-)

Via: Philip Casanta

January 06, 2012

The world's slimmest TV theft

Fun little guerrilla marketing effort by LG to promote the world's slimmest TV. But whatever you may think about this, don't try this at home. Crime doesn't pay. :-)

Ikea Hadron Collider

If the Hadron Collider was made by Ikea, this is what the instructions would roughly look like. We are not quite sure who at Ikea makes sure that all the parts are indeed there, and what kind of vehicle you would need to pick it up.

Via @johnsw

January 04, 2012

Smoking calendar

If this calendar by AOK Deutschland won't make you want to stop smoking, very few other things will. And of course as the official state main health insurance in Germany they have a vested interest for that silly annoying thing to stop.