December 04, 2012

Just in time for Christmas

How Lego made an 11-year old boy with Asperger syndrome very, very happy with a super kind gesture. James Groccia from Massachusetts had saved money for 2 years to get the Lego Emerald Night Train set, but when he finally had the money the train was no longer available. Well, you may imagine the rest of this story, but watch the video below. It teaches us that great customer service is the best marketing tool any company has.

No comments:

Post a Comment