August 15, 2012

Smoking kid

The Thai Health Promotion Foundation with the help of Ogilvy Thailand created a very stunning anti smoking spot, and because of the "smoking kids" involved it is actually quite tough to watch. But stay with it and watch it to the end.

1 comment:

  1. Woow it is very good campagne! I think it truly make people think about what they are doing. I thought guerrilla marketing was fun and should make people smile, havent seen this side of it. This is also very creative and has the right effect on the right target audience. It is a good idea, but it is still tough to watch!