A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
August 21, 2012
Beetle shark cage
As part of Discovery Channel's Shark Week a shark cage was built that looked like a VW Beetle. Surrounded by sharks marine biologist Luke Tipple actually got to drive on the ocean floor with this Beetle shark cage and that is very clever marketing.