July 03, 2012

Smart traffic drive

Canadian network CBC used a very clever game to drive big traffic to their website. They asked folks to vote on Olympians who might be the ideal flag bearer for Canada, and in 4 rounds of voting the field of 16 men and women was narrowed down to the final pairing of triathlete Simon Whitfield and mountain biker Catharine Pendrel.  This poll had no bearing on the official selection but people passionately voted for their favorite athletes and spread the word via Twitter, Facebook and forums.

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