July 26, 2012

Just a dick away

Kerning isn't just around to make a layout prettier, but also to make it actually readable. Walmart though seems to have used kerning, or better said the lack thereof, for some brand guerrilla marketing. The picture below has been going around on Facebook and surely the good folks at Walmart must know that being just "a dick away" would prove to be social media popular. Very clever. :-)

No comments:

Post a Comment