July 27, 2012

Could be in your driveway

Pfaff Auto in Toronto came up a very nice guerrilla marketing effort in selected wealthy neighborhoods. They parked a nice Porsche in someone's driveway, snapped a pic of it there and then created a custom postcard for the homeowners so they could see what it would look like. An instant direct, and we mean DIRECT mail piece.

1 comment:

  1. how many Porsches were sold as a result of this very creative tactic?