A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
May 04, 2012
Shadow QR code work
Emart in Korea did some very clever work with a QR code that is only visible around lunch time through sunlight and shadows. Emart called this effort Sunny Sale with the hope to boost sale numbers around noon, and they did that and more.
Let us just hope there won't be too many rainy days.