May 15, 2012

Hellmann's

Do you ever look closer at your receipt when you return from the grocery store?   Folks in Brazil who studied their receipt recently noticed some interesting additional info.  A recipe that matched most of their items purchased and connected to the Hellmann's mayonnaise they also just bought.  But Hellmann's already had those customers.  Now how is this effort supposed to attract new ones?

2 comments:

  1. True. At POS the individual has already decided to purchase. It sounds more like an effort to increase consumption among exisitng customer base and not create / target new customers.

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  2. Won't word of mouth create new customers? I mean, having heard from a friend that a custom recipe came printed on their receipt, I might go buy some Hellmann's just to see what recipe I'd get.

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