February 25, 2012

Simple does it

Good marketing doesn't always have to be super elaborate and like with many other things in life "simple" often does it. The 39th annual American Birkebeiner event is taking place in Cable, Wisconsin this weekend, and friends who are participating in this marathon skiing race noticed this very cool Leinenkugel promotional setup. Without being prompted, hey sat in the big chair, took pics, shared them on twitter and had fun - simple and effective.

Via @RochFrey

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