When the word Tropicana comes up it is easy to imagine the sun, but recently in #TrafalgarSquare in London, UK, the sun actually came up in the middle of the night in a very cool guerrilla marketing stunt to promote Brighter Mornings with Tropicana. A bit of "sunshine" seems to brighten even a cold and dreary night, but a few likes on Facebook will brighten the day of the Tropicana folks apparently
Below is "the making of" that spot
A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
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