January 11, 2012

Garmin cycling sponsorship

If you sponsor a team or a sport with a product that can actually be used in that arena, that allows you to get much more creative in your marketing eforts. The spot below was shot with Christophe Le Mével of team Garmin Cervelo and it is very well done. Now go out and ride even if not up some steep mountain covered in snow.

2 comments:

  1. That is true. As an author and business man, I can relate to how you said, "If you sponsor a team or a sport with a product that can actually be used in that arena, that allows you to get much more creative in your marketing eforts". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

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  2. Very nice images and subtile typografy/graphics; wow!

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