October 25, 2011

A pasta love rap

Marvin da Crewstoa & EgoZ show their love for pasta with their "Ode an die Nudel" rap. The way we understand it, these two guys especially love Albgold pasta and rap about it even when no one is watching or filming.

October 20, 2011


Is it me you are looking for? We don't think this is a street marketing effort for Lionel Richie nor do we know where this took place, but it certainly looks like an amusing concept. Time now to go to iTunes and buy that song.

October 18, 2011

Iowa Hawkeye card stunt

You can do some amazing art work / messaging when you have a whole stadium playing along as was the case in Iowa for the Iowa / Northwestern game. Go Hawks.

October 17, 2011

More crosswalk marketing

Very nice crosswalk guerrilla marketing effort in Brazil for the Emanuel Books and Stationary store. Simplicity is often the key and of course that in many cases also is great for the budget.

October 14, 2011

K-Swiss Kona activation

K-Swiss launched a bunch of new shoes in Kona during the Ironman World Championships and did quite a few marketing efforts there. They also offered athletes, family and friends to have their picture taken in front of a special K-Swiss Kona background and then gave them a number to download them from the K-Swiss Kona website.

October 13, 2011

A Specialized Container

A big red container with the Specialized logo was parked in downtown Kailua-Kona leading up the the Ford Ironman World Championships as a guerrilla marketing effort for a new bike to launched. The Specialized Shiv Tri itself was revealed to media on Monday, October 3rd in a separate location, and to the public on Tuesday, October 4th at that container with a big party. What made the week even better for the brand - Aussie Craig Alexander won the race on that bike with his fastest Kona bike split to date.

October 12, 2011

Fun with the Facebook profile pictures

Before we go back to business here we had a bit of fun with the Facebook profile of Guerrilla Comm owner Herbert Krabel. This is of course quite temporary, and as fast as Facebook changes all of this might be gone before too long.