September 29, 2011

Got Pants?

Each year just a couple days before the Ironman World Championships in Kona, Hawaii a fun annual tradition takes place in Kona Hawaii. The annual underpants run started as a way to make fun of Europeans who strutted all day through town in their swim briefs, but that does not seem to matter any more. It is a fun event for Europeans too and a good way to show off those fit physiques. The event meanwhile has become huge and raises money for Special Olympics West Hawaii and the Visitor Aloha Society of Hawaii. So go and support this event.

That of course has enticed folks to do a bit of guerrilla marketing stuff at this still growing event. The picture below was taken a year ago in Kona and the crew from SpiderTech looked well prepared for the task at hand.

September 27, 2011


A 46 foot "chalkboard" courtesy of Dow Chemicals recently greeted folks in Manhattan with a lengthy fairly complicated looking equation and the tag line "Solutionism. The new optimism." More curious people were directed to should they desire to solve the equation. How curious are you?

The solution "7 billion" is all of us together.

September 23, 2011

Energizer bunny charged with battery

Word has it that in Buffalo, NY the Energizer bunny was arrested, charged with battery. We are not sure if this is a guerrilla marketing effort nor do we know who came up with the sign, but we tip our hat to Erin for bringing it to our attention.

September 20, 2011

Drink a glass of Sicily

It most likely doesn't take that much convincing to want to try Sicilian wine, but Sicilian winery Tasca D'Almerita suggests through beautiful images how to drink a glass of Sicily in 7 easy steps. Plus with the interactive map you can actually see where in Sicily all the images came from. Now who would not want to go there now to sample the wine and the scenery?

September 16, 2011

Secret Kona crate

We came across a nice marketing stunt / teaser by Specialized bicycles at the 2011 Interbike show in Las Vegas. A stealthy black crate was left near the Triathlon Zone at the show and with some clues such as 140.6, Kona, Aero, Fuel and Fit there seems to be no doubt that the brand will be launching at new triathlon bike at the Ironman World Championships in Kona, Hawaii.

Yeti sighting

Attendees at the 2011 Interbike trade show in Las Vegas were surprised, spooked and amused by a gigantic Yeti roaming the grounds. The beast though wasn't there accidentally, this was actually a little guerrilla marketing effort for Yeti Cycles out of Golden, CO.

September 13, 2011

Election poster manipulation

During a recent election in Denmark skate fans manipulated various election billboards to push for more skate parks. Interesting guerrilla marketing effort for sure.

September 06, 2011

Broken and out of money

Santa Rosa, California photographer John Blackwell is getting quite a bit of attention for a note he put up on facebook.

"Checking interest: $100 gets you, A photo shoot, 1 roll B&W FILM shot, processed, and scanned. 1 8x10 of your choice hand printed (in a darkroom, by me). A very limited time offer (hopefully), until I am able to work again. My shattered wrist is like an unemployed nightmare. That may be a tad dramatic, but only a tad.

You, your kids, your pets, whatever, as long as its fun. No boring headshot bullshit. Look at my website to get an idea of how I shoot."

Hey, if we were in Santa Rosa or anywhere near there we'd be seeing this man in a hurry So reach out to him and get some great photography at a steal. Well, for a limited time.

September 03, 2011

Mirror, mirror on the wall

At the 2011 Eurobike cycling trade show in Germany, Schwalbe tires found a way to make good use of the bathrooms. Other companies have utilized the urinals before but that letting someone urinate on your brand is often not a good idea. One could argue here that not everyone washes their hands, but the tire art on the mirror is hard to overlook.