October 13, 2011

A Specialized Container

A big red container with the Specialized logo was parked in downtown Kailua-Kona leading up the the Ford Ironman World Championships as a guerrilla marketing effort for a new bike to launched. The Specialized Shiv Tri itself was revealed to media on Monday, October 3rd in a separate location, and to the public on Tuesday, October 4th at that container with a big party. What made the week even better for the brand - Aussie Craig Alexander won the race on that bike with his fastest Kona bike split to date.

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