October 14, 2011

K-Swiss Kona activation

K-Swiss launched a bunch of new shoes in Kona during the Ironman World Championships and did quite a few marketing efforts there. They also offered athletes, family and friends to have their picture taken in front of a special K-Swiss Kona background and then gave them a number to download them from the K-Swiss Kona website.

1 comment:

  1. Brilliant of K-Swiss. By the way, I'm the artist who created the artwork in that background image. The original was a painting I did on a large canvas, which was given away to a K-Swiss special customer.