August 22, 2011

Watch out for those eyes

The Alliance Theatre in Atlanta and Trees Atlanta worked together on a guerrilla marketing campaign to promote Alliance’s new production "Into the Woods." Large trees were fitted with giant eyes, and a small QR code in the pupil of the eyes leads to the "Into the Woods" page and trailer, when folks point their smartphone scanners at it. "Into the Woods" is a musical twist on some fairytale classics.

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