August 05, 2011

Ice cold indeed

It seems the marketing crew of McDonald's in Canada is a few steps ahead of the USA marketing counterparts. Well, at least it appears they are really pushing a bunch of non conventional ideas. In one guerrilla marketing stunt in Alberta they gave away 4,000 Canadian dollar coins to celebrate Dollar Drink Days, but eager "gold diggers" had to get your fingers cold to get those coins. Very nice stunt!

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