August 31, 2011

First Love

To promote "First Love," a branded content website which presents Israeli teenagers' love stories, the crew at McCann Erickson turned the URL address bar into new media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.


  1. "New media"? Seriously? URL scripts are so 2002. Very Netscape of you, guys.

  2. Well, many old things eventually will be new again. Just look at the sneakers people are wearing.