A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
April 22, 2011
Make this Challenge
The Challenge Copenhagen event is using a 30 second spot to illustrate how to "make this the Challenge of your life in only 30 seconds...." and entice folks to challenge themselves, ideally by signing up for the race. Well, if every 3.8k swim, 180k bike and 42k run would go by this fast, surely more folks would want to enter.
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