A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
March 31, 2011
BMX bandits invade
In the old West bandits may have been invading a small town and frightened the local residents, but when a large pack of BMX riders invaded downtown Copenhagen to promote the UCI BMX World Championships later this summer, the residents there mostly had smiles on their faces and reached for their cameras. Nice little guerrilla marketing effort.
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