July 30, 2010

Bomb that txt

German engineer/designer Felix Vorreiter has a pretty cool tool to bomb text onto walls and he has been seemingly working on it for quite a while. With the txtBomber you can give your guerrilla marketing messages a more professional look, because it is highly unlikely that Nike will let you use their chalkbot for some stunts. Just be sure that the paint does not stick around forever.

Thank you John for the tip.

July 28, 2010

Political guerrilla marketing

Stumbled upon this great clip of TN governor candidate Basil Marceaux making his pitch during a Channel 4 News broadcast in Nashville, TN. This isn't a Saturday Night Live sketch, but is it some interesting political guerrilla marketing effort?

Someone please give Marceaux a comb and a gold necklace.

Thank you Jim Farmer

July 26, 2010

Walk, walk, walk but don't be a tool

If you had to walk across America, what would you wear? Would you be mostly concerned about your footwear or your pants? Mike is the dude in "Guy Walks Across America" and he opted to wear Levi's 501 jeans, a t-shirt and some casual sneakers. Sweat pants might have been more comfortable, but then Mike would have had no place to put his crap, plus he would have looked like a tool. Seriously.

Is this guerrilla marketing for Levi's? Who cares, it is nicely done.

July 23, 2010

Those Expendables

With the hype for the movie The Expendables in full swing now, it appears that some other expendables are making appearances in different arenas. The question though is, are Troy Aikman and Hulk Hogan doing the Rent-A-Center ads because they didn't make the movie cast, or is it the other way around?

Oh, to be famous. :-)

July 21, 2010

Chug that mug

No matter if you are on your way to or from the airport, a cold beer usually sounds like a refreshing idea. Airport transit buses in India had handles installed to look like beer mugs, all in an effort to promote the non-alcoholic Indus Pride beverage. Rumor though has it that some of these guerrilla marketing handles have bite marks from desperate travelers trying hard to get to the liquid inside.

Via: AdsOfTheWorld

July 19, 2010

Tour de France stunts

For almost 20 years now Didi Senft has been dressed up as the devil at various cycling events in Europe, but most people know him because of all his Tour de France appearances. Every year we also see new guerrilla marketing attempts by various brands and the Clean Bottle guy is new for the 2010 edition. Usually we see him up in the mountains in the background of the Tour de France TV coverage where he acts quite mellow. But excited and running alongside the race could mean stumbling, rolling down the mountain and taking out the peloton.

July 16, 2010

Lock it up

Very cute guerrilla marketing campaign for Smart cars in Canada utilizing oversized bike locks. But where do you put the lock when you are ready to depart? Good thing is that there is very little chance someone happens to come by with a really oversized Bic pen to crack the lock.

Via: paper-plane

July 14, 2010

Teach them early

We teach our kids all kinds of bad habits including overeating and physical inactivity, so why not introduce them to saggy pants early on in life?
Belgium's BelleRose denim campaign is most likely not meant to promote the saggy pants look, but we also don't always achieve what we set out to do.

Via: AdsOfTheWorld

July 12, 2010

In it to win it

It is not bad for a bike manufacturer to have 2 of the Tour de France favorites on their bikes plus it has the potential for some fun commercials. Specialized sponsors Saxobank and Astana and so Alberto Contador and Andy Schleck ride on Specializeds and they are clearly "In it to win it."

Will someone else be the laughing third?

July 09, 2010

The High Road

Don't really care about the NBA nor really about where LeBron James is going to play, but the statement made by Cleveland Cavaliers owner Dan Gilbert is kind of sad. Unless of course Dan Gilbert has just never ever walked away from any relationship before and is indeed practicing what he preaches. Plus the use of Comic Sans? Ouch.

July 08, 2010

Mentos to the rescue

Unlike the folks who ask for your chair, desk or stapler when you get fired, the Mentos Single Pack is promoted as "selfishness without guilt". But what makes the folks at Mentos think that people asking for your stapler etc feel any guilt whatsoever?

Via: AdsOfTheWorld

July 07, 2010

The Cool Hotline brigade

Don't frown when your beer isn't cold enough, just call the Grolsch Cool Hotline and you might experience a brigade of scooters with fridge side cars coming your way. The caveat here is that you need to live in the Netherlands to get that kind of assistance. With the Dutch having made the final in the FIFA World Cup, this guerrilla marketing campaign will most likely be very busy the next few days.

Via: Marketing Alternatif

July 02, 2010

Red Bull fun in London

Race car drivers very rarely get to experience their race rigs in a downtown setting and the bigger the city, the less unlikely it is. Red Bull though somehow convinced officials in London, England to let Mark Webber drive up to the Houses of Parliament and simulate a pit stop there. Vrooom vrooom.

It must have felt a bit lonely though for the Red Bull crew. Especially when compared to the crowds at an F1 race.