March 31, 2010

Do you have time to read this?

Well, if you have time to read this little story on the back of a bus anywhere you may indeed be better served to take the train. The pic below is from a nice ambient marketing work for the Dutch Railways by DDB Amsterdam, whose creatives must have been stuck in traffic plenty of times. Like always, it is all about location, location, location.

Via: adgoodness

March 29, 2010

Football hero

When you combine the video game guitar hero, gifted soccer players and the artist Kasabian you get Kasabian Football Hero. The question though is if this clip is to promote Kasabian, the sports brand Umbro, soccer itself, or the game guitar hero. So many possibilities, so little time.

All is still calm in Kasabian Football Hero land.

Thank you Doug

March 25, 2010

Gorillaz in Belgium

Guerrilla marketing action for the Gorillaz in Belgium. Fans were encouraged to take a picture of themselves with the"members" of the band and post them. In return they had a chance to win tickets to Gorillaz Plastic Beach.

No worries about cleaning up the decals either, as these now most likely grace the walls of some fan homes.

Life without youtube

What would we all do if youtube no longer existed? This morning we got a nice test run of that experience when a "site unavailable" error popped up instead of the youtube site itself. Get on it google, life as we know it may come to a halt. :-)

March 24, 2010

Check it out on Lookbook

Gap's new facebook app lookbook lets you check out how certain 1969 Denim collection items might look together. Of course you still have to imagine your body type and head in that place, but it is a great start and certainly a nice use of facebook. Too many brands just exist on facebook without offering any serious interaction incentive.

March 23, 2010

Fun in Dubai

When cars get abandoned at an airport it is a lot easier to do some guerrilla marketing on them, after all you don't get in trouble with the owners. Since some foreign workers are leaving their cars at the Dubai Airport, someone got the idea to promote the Dubai Metro rail. But to whom? The other folks who are leaving?

March 22, 2010

Come on you ...

Nice stop motion animation work for the Empire Dogs "Come on you preachers" song with a lot of beads. The clip shows what a lot of passion and tenacity can do when the budget isn't big time.

Let us hope that all these beads were given to some kid and not just punted.

March 19, 2010

Fitness First

In Berlin, Germany visitors of certain restaurants got an interesting surprise when they got the bill. Not so much because the price was different than expected, but because they also found out about how many calories they had just consumed and how long it would take them to work it off. The info came courtesy of Fitness First, a fitness club chain in greater Berlin, and the recently stuffed restaurant guests received a free visit coupon to said gym with that shocking calorie info.

March 17, 2010

Beyond Branding

Heading to the Beyond Branding conference of the University and College Designer's Association in Nashville today. Will be giving a presentation about Guerrilla Marketing examples from around the world, plus another on non traditional marketing implementation.

March 16, 2010

Heineken soccer love

When a bunch of guys were convinced by their better halfs to go to a classical concert instead of watching the AC Milan - Real Madrid champions league soccer match in October last year, they got quite a surprise 15 minutes into the concert. A guerrilla marketing stunt by Heineken changed the whole deal.

Via: Adverblog

March 11, 2010

Falling leaves

Well, it is not time yet to think about the fall when spring has barely sprung, but this cool Stihl calender will certainly get you in the mood. Well, mostly in the mood to buy a leaf blower. Each day of this Stihl calender automatically drops off and ends up on the floor. Nice

Via: InvisibleRed

March 08, 2010

He's got a big one

We might not really want to know more details about Hung: He's Got A Big One, because the title of this show in New Zealand seemingly hits the nail on the head with the topic of that show. Just don't show us more.

Via: AdsOfTheWorld

March 05, 2010

The news

It is very important to uphold standards when reporting the news and below are detailed instructions on how to do it correctly.

Have a break

"Have a break - Have a KitKat" is a well known slogan indeed, but in the case of the marketing stunt in Auckland, NZ below it appears that the tagline was "Have a break - Have a KitKat chair." It is certainly not bad timing when you are heading to a free concert and are able to snag a cool free chair on top of that. Hopefully though you left your two left hands at home.

Via: coupedemainmag

March 03, 2010

This Too Shall Pass

Well, This Too Shall Pass is the song title of the OK Go video below and it managed to go to almost 1,000,000 views since March 1, thanks in part to corporate sponsorship by State Farm. Eventually This viral video (yes it can be called viral now) Too Shall Pass, but for now it is spreading nicely like wildfire.

Fun games for all involved, right?

Via: AdFreak

March 01, 2010

Think, think, think

This new biker safety ad out of the UK is based on the premise that if you knew someone personally you would act differently, or in this case - more cautious. So think biker safety and think about Tom, Dave, Paul, Amy etc. This new marketing campaign below is quite a bit more palpable than the Think Biker PSA from 2006.

Nope, this isn't a dating service ad. :-)