Not the end we imagined

It appears that Nolan's Cheddar will give you Herculean strength, so eat up. After all you never know when you will get trapped

Undercover Boss gripe

The new CBS show Undercover Boss appears to be very blatant marketing. Even when you look beyond the concept that employees have no idea what their CEO looks like, a new part time employee at 7-11 goes on his first day from cleaning windows straight to calling the 7-11 headquarters instead of the manager. That is very real. So how much would Guerrilla Communication have to pay CBS for our boss Herbert Krabel to go undercover for an hour in prime time? We'll call him Fritz and give him a new look.

Twitter is on a roll

According to a recent post on holykaw it appears that there are now 50 million tweets a day. That is quite an amazing jump from about 5000 tweets a day in 2007. So where will twitter be 2 years from now?

KLM comfort

A guy sitting in the Amsterdam Airport got quite a bit of attention because people didn't see his chair. The marketing stunt for KLM's Economy Comfort puzzled passersby as they wondered how it was done. We really don't care about those details, we are mostly wondering though if on a KLM flight you get to have as much elbow room as the guy in this guerrilla marketing scenario. Plus we are quite sure that he couldn't easily get up if he needed to.




Via: Marketing Alternatif

Find that foot

To promote the opening of the new Daniel Unger Sports store in Bad Saulgau, Germany, the team around World Champion triathlete Daniel Unger distributed laminated "feet" throughout the region and offered prizes to those who will return those feet to the store. Happy feet hunting.

Massage that message

Sometimes we have to massage a message to make it clearer, and in the case of the business card of Jackie Wright you have to massage the business card with your fingers to actually see the details. Make your customers work in your shoes, nice.




Via: adgoodness

Are we square?

Some of us would struggle without smart phones and the dependency is not going to diminish any time soon. Soon you'll be able to use that smart phone to accept credit card purchases from your customers, friends and neighbors. So Square Up.

The secret ...

What is the secret to happiness? Do you want to know? Well, we want to know whether this is just an interesting art installation or guerrilla marketing for better banner material. :-)

Good eats

Well, maybe we could say Good Eats or Good Reads, but the important thing of course is that Guerrilla Communication is Good for your brand. So get your healthy dose of Guerrilla Communication.

Vegie Alphabet via Jimmy

Creative page turner

To promote DHL international courier services, a very creative print ad was created in Shanghai. A quick turn of the page and the package is delivered. Who said print was dead?




Via: AdsOfTheWorld

Nice stuff, but what...

Very nice video on youtube shows an extreme gamer playing the Sony PS3 with an Epson projector. But what is being marketed here? The Epson projector? The PS3 console/game? Or maybe just the extreme gamer dude?

Via: Marketing Alternatif

A few Super Bowl thoughts

While watching the Super Bowl last night a few things stuck out. Maybe as an industry insider my expectations are different from an average consumer, but altogether one has to admit that the game was way more exciting than the ads. Plus it was quite surprising that there were quite a few fairly sexist ads, lead by Dodge with their Charger ad. Do these brands not understand that females have quite a bit of purchasing power that is steadily growing? That being said, there were a few ads that made positive impressions and the Coca-Cola Simpson's ad was the best ad of the night. Plus the coach's Gatorade shower at the end works out as quite some nice guerrilla marketing for that brand

And the winner is...

The winners of the 2010 Wake Forest Marketing Summit case competitions were announced tonight at a Gala in downtown Winston-Salem, NC. And here are the top 3 finishers in each category.

Graduate Competition:

1. Ohio State University
2. Wake Forest University
3. Dartmouth College

In addition to the $50,000 check from IBM, the Ohio State team also walked away with the Cheerwine Cup



Undergraduate Competition

1. University of Pennsylvania
2. Emory University
3. University of Maryland

The all female U Penn team walked away with a $10,000 check from IBM for their marketing concept for A Smarter Planet

More info at marketingsummitlive.com

Inclusion defined

At the Wake Forest Marketing Summit I met Ronald Parker the Senior VP Chief Global Diversity and Inclusion Officer and we really seemed to have quite a few thoughts and ideas in common. Upon swapping business cards I noticed that his card had braille information embossed and thought that this is truly inclusion defined. Very nice stuff indeed.

Wear your news

T-News is basically news on a t-shirt. Well, it doesn't replace the daily news paper, but it is another way how some people get their news. The folks at t-news in Sweden pick an interesting topic that gets printed inside the shirt, and an artist adds the interpretation of that news story to the outside. The current issue "Higher Education" is featured below and they would most likely appreciate a bit of word-of-mouth love.

A badge of honor

Advertising Age has a Power 150 Marketing Blogs feature and even though one would assume that this is only about the top 150, there are actually 1086 daily ranked blogs as I type this. The parameters of the ranking system have changed over time but it is still a basic multimetric algorithm. Since the Guerrilla Comm blog was first captured by the Power 150, it steadily climbed up from around the 800th spot and it is now inside the top 200. But the Power 150 badge won't be used until Guerrilla Comm is inside the top 150.

Be careful what you wish for

This Canadian internet predator warning PSA brings home the message that offenders are very likely to be watched even when they think they are anonymous at home. Predatorwatch.ca basically turns the camera on the offender, but haven't people learned yet that barely anything online is truly anonymous?



Via: AdFreak

Ready to judge

The 20th Wake Forest Marketing Summit starts in a few days and there will be both a graduate and an undergraduate case competition. As a judge last year I got to see/hear about some very interesting student concepts. So it will be an honor to be one of the judges again this year.