January 31, 2010

Nokia - show us the way

Bigger is better, right? Nokia just set up the "world's biggest sign" in London to promote the Nokia navigation feature. Onlookers can type in what they are looking for, and the big sign will "oblige" with the direction and distance desired. Can we also find out how to get to heaven?

January 29, 2010

Who is next to die?

Current.tv made a nice little parody about "The Death of myspace," and as a previous myspace account holder this very melodramatic spot made a lot of sense. But who is next to die? Is it ICQ? Someone actually just sent me a "connect with me on ICQ" request and I have not seen one of these in years.

Via: @LuckTheLady

January 28, 2010

2010 UCDA Summit

Will be giving a couple guerrilla marketing presentations at the 2010 UCDA Summit in Nashville, TN. This summit of the University and College Designers Association has the theme Beyond Branding and it appears to be a very interesting event.

January 27, 2010

A smoking Angus

A McDonalds in Puerto Rico came up with a very clever way to promote the smoking hot Angus burger. During the day though it appears that they will have to come up with a different type of guerrilla marketing execution.

January 25, 2010

iPhone controlled quadricopter

This interesting remote controlled quadricopter isn't available yet but might be in stores before too long. All kinds of interesting guerrilla marketing stunts could be done with this iPhone controlled Parrot A.R. drone. An internal camera allows you to guide it even when you don't see it, so bring it on.

Via: @LuckTheLady

Why the dolphins cry

Here is an interesting new ad against cyber bullying. With the economy somewhat in the toilet though, it appears that many people who are caught up in this economic nightmare have been venting their frustrations online and thus conversations in forums and comments on youtube have gotten meaner and meaner. Plus of course some folks are big jerks anyway. Maybe that is why the dolphins cry.

Via: AdFreak

January 23, 2010

Top 10 Google search - sweet

When you currently Google the term "guerrilla marketing," the Guerrilla Marketing defined blog of Guerrilla Communication comes up in 4th position out of 866,000 results. Sweet!

January 22, 2010

Smell that air up there

We all know how bad the air can smell in the downtown area of a major city and that is even true in Switzerland. To lure people up into the mountains, the car-free town of Braunwald in Switzerland installed interactive billboards of sorts in various Swiss cities to let "city people smell the air up there." Plus popping bubble wrap is too much fun in itself.

Via: Coloribus

January 20, 2010

Sing it out loud

Not unique by any means, but performing in a public space to promote events or products seems to always draw people and interest. In the case of "Opera for beginners" elements from Verdi's La Traviata were sung in the middle of the Central Market in Valencia, Spain.
If you haven't done it yet, go check out an opera.

January 18, 2010

The making of the City Harvest PSA

The making of the City Harvest PSA video is very interesting indeed. Check it out and watch them apples. But even more important is to actually help out City Harvest.

January 16, 2010

Why, why, why?

I love chocolate milk and hot chocolate and having grown up in Germany I still have a passion for Suchard Express cocoa powder. But I recently found out that Kraft Foods (the parent company of Suchard Express, Kaba and Milka) now only offers this delicious product and some of their other products in a refill pack. Yes we do want the company to think about the environment and offer refill packs, but it can't be all and everything. Do they want us to fill a Nestle Quick box with Suchard Express? That makes no marketing sense.

January 15, 2010

Red Cross Haiti PSA

Let us all spread the word about supporting the Red Cross relief effort in Haiti and show that social networking isn't just about fun and games. Text HAITI to 90999 and $10 will go to the Red Cross.

Who put that car in my cart?

It is common to see demonstrations of how much stuff can fit in a car, but not so often what fits in a shopping cart. A guerrilla marketing stunt in Belgium though showed that an Alfa Romeo MiTo can fit into a shopping cart, to promote that the price of the car is small. It seems a bit top heavy though.

Via: HiddenPersuader

January 14, 2010

Something to declare

The campaign "Something to Declare" for the Dutch Schipol Airport was designed to raise awareness about illegal or taxed items and the importance to declare them. During this non traditional marketing effort, various unique animal "gift boxes" appeared in the baggage area of Schipol much to the amazement of onlookers.

Agency: Autobahn

Via: Core77

January 13, 2010

In your face

Not too long ago we were contacted by a guy who was offering his body as a permanent canvas for a guerrilla marketing client of ours. We were surely not the only ones to have received this offer, and that person is also clearly not the only one out there with that "plan." Ray-Ban just released a video on youtube where a guy is getting Ray-Bans tattooed on his face.

Good thing is, this guy still got space for a "Got Milk" mustache tattoo, and if he doesn't mind the color yellow too much, there also seems to be plenty space for a Sponge Bob Square Pants Pavillion Helmet tattoo.

January 11, 2010

Follow us

Guerrilla Communication is on twitter @guerrillacomm and we would love it if you followed us. Lots of great marketing thoughts from around the world plus additional insights and thoughts.

January 08, 2010

Free parking is good

Even better than a free burger or a free coffee is free parking, and
McDonald's offered exactly that in Western Canada to promote the return of Monopoly. Now that would be quite a stunt on Park Avenue in New York City.

Agency: Cossette, Vancouver

Via: AdsOfTheWorld

January 06, 2010

That is some big trash

After Christmas people in the Netherlands seemingly stumbled upon some fairly big trash in the streets. Apparently some lucky folks had received a MINI for the holidays and then pitched the box the cute car came in to the curb. Pretty nice guerrilla marketing stunt, but in all reality, as a MINI Cooper S owner myself I hope MINI does a better job with recycling cardboard.

Via: Core77

January 04, 2010

Watch out for those landmines (on your dinner plate)

To promote more awareness and raise funds for the fight against landmines even a shocking in-your-face method seems to be acceptable. Open a ketchup pack in certain restaurants in New Zealand and you might see the effects of landmines right in front of you. Hope you don't lose your appetite.

Agency: PublicisMojo

Via: dieline.com

January 01, 2010

Working in harmony?

Are these 2 ads working in harmony or did J├Ągermeister actually pay for both billboards to get this clever effect? What ever it is, it works nicely. Brrrr